It is said that genius is 10 percent inspiration and 90 percent perspiration. Of course, nobody would argue about the exact percentages. It just means that an idea can do nothing without hard work to make it happen. For business growth in the internet age, another rock-solid formula would be something like website + SEO = growth. This is the formula for growing businesses in the 21st century.
The formula encompasses a process. Design and launch a website. Create a marketing plan for that website to be found. Adjust the website to be more compatible with search engine practices. Add great content, not just to the website, but also around the internet linking back to the website. Review the website performance in search engines and make adjustments to the website and the marketing campaign. Rinse and repeat as needed.
Why does a website need a marketing plan? The website is just the beginning of developing an online presence. A website without visitors is like a book without readers. For a website to attract visitors without them needing to know that company name or website address, the website must appear in the first few search engine result pages like those of Google and Bing. Since most people using a search engine do not go beyond the first one or two pages, it is not enough to land anywhere in the search results. It must be in the first few pages to have a hope of increasing visitor traffic to a website.
Search engine optimization (SEO) is the process of getting a website to appear in the first few pages of Google search results.With the global internet economy, websites are now competing with the whole internet for the precious first page in Google. SEO gives them the edge they need to rank better.
Landau Consulting, a New Jersey SEO company offering consulting in internet marketing and SEO services, has provided this infographic to demonstrate the SEO online marketing strategy defined in the website + SEO = growth formula.